<p>The commercial real estate industry is rapidly growing and constantly evolving, driven by powerful, transformative trends in technology, consumer behavior, culture, and more. In such a dynamic, mercurial, and competitive industry, it&rsquo;s critical now more than ever to build a strong point of differentiation that helps you stay ahead of your competition. Here are four essential tips to follow to succeed at Commercial Real Estate.</p>
<h2>Choose Your Target Market Wisely</h2>
<p>Your market matters a lot in commercial real estate as it does in any other business. Consequently, look for one which has great potential for clients and profit. Normally, the market for commercial real estate is always better in the cities than in the countryside. This is because city properties have higher demand, more business activity, and command higher fees. Therefore, focus on a city or urban markets when engaging in commercial real estate. In addition to that, make sure to pick cities that have better opportunities for commercial spaces. This is because some cities thrive more than the rest.</p>
<h2>Decide Your Niche</h2>
<p>As the industry matures more people are finding niches within the commercial real estate market. Major specializations include office, industrial, and retail. An additional specialization is investment sales. Selling, instead of leasing, a property requires more financial knowledge and probably sets you up better for exit opportunities if a brokerage role is not your long-term goal. Some markets even have other specializations such as hotels, resorts, or corporate solutions, which is a lot like management consulting but with a real estate focus.</p>
<h2>Stay Updated With Trends</h2>
<p>Prior to, and throughout your career, educate yourself. The days are gone when we trained, then we worked, then we retired. Successful people never stop training. You should constantly research new ways to expand your business, pitch to newer clients, and offer services that are best suited for today&rsquo;s day and age. This will also demand you to consistently take up training opportunities to learn novel trends to implement in your business. Success in the commercial real estate space requires expertise in many areas, including analysis, sales, negotiation, marketing, business development, and many other areas. Make sure you are not only well trained but also up-to-date with all the possible trends of the industry.</p>
<h2>Build Goodwill For Your Brand</h2>
<p>Success in commercial real estate is affected by your relationships, hence it's imperative to utilize the utmost integrity in your practice. Treat everyone right, and be honest, this builds your reputation and your business. When you have customers that speak well about your business, it reflects the success that you are going to experience in the long run. Commercial real estate is an industry that is here to stay. Companies and businesses will always need a place to have their premises. We hope the above-mentioned tips help you succeed in this industry.</p>

How to Succeed in Commercial Real Estate?

<p>The commercial real estate market is highly competitive, just like any other industry. Hence, maintaining clients is one of the biggest concerns of most business owners. Customer relationship management systems enable CRE companies to keep a track of all their customer&rsquo;s activities. CRM technology allows them to follow their leads through the sales cycle and engage customers with ongoing communications. To evaluate commercial real estate CRMs, we looked at prices, features, usability, reporting, support, and app integrations to arrive at the six top options and best overall.</p>
<h2>Freshworks CRM</h2>
<p>Freshworks CRM is a highly customizable CRM with robust features. Its unique at-a-glance layout allows teams to address tasks quickly and move things through the pipeline toward a sale without extra clicks or steps. Freshworks CRM delivers customized lead tracking with time-saving email campaigns, a built-in phone app, and advanced reporting at an affordable cost.</p>
<h2>Salesforce</h2>
<p>Salesforce is a widely recognized CRM option. Its customer-relationship expertise helps make it the most effective commercial real estate CRM on the market. The CRM is a flexible, adaptable, intuitive, and completely cloud-based tool. Built on the award-winning Salesforce CRM platform, agents and firms can collect, analyze, and retrieve nearly limitless amounts of data in real-time and at the touch of a button. Additionally, Salesforce CRM solutions are designed mobile-first, which means that users can enjoy full access to the entire catalog of CRM capabilities, regardless of what kind of device they may be using.</p>
<h2>Copper</h2>
<p>Copper is an easy-to-use CRM for small- and medium-sized businesses that need a better way to manage leads &amp; grow customer relationships. If you don't have time for data entry, tedious admin tasks, or overly complex tools, Copper just might be for you. The tool is integrated with Gmail and other Google Apps, meaning it can log all your emails and other interactions to the right contact. You can also see information from all your email threads, past interactions, and tasks, all in one place. Copper even reminds you to reach out to contacts and follow up on deals.</p>
<h2>Propertybase</h2>
<p>Propertybase is a more expensive option for larger commercial real estate companies that want the convenience of an all-in-one marketing, CRM, and IDX website portal that enhances lead generation. As a turnkey commercial real estate CRM software, Propertybase ticks all of the boxes for lead management.</p>
<h2>Apto</h2>
<p>Apto offers a web-based solution for managing customer relationships, properties, listings, deals, and back-office. It is this approach that has helped them grow so quickly in recent years. One of the things that make Apto unique is that it is built on the Salesforce.com platform. A Salesforce embedded license is included in the membership, but the users get a system fully customized and optimized for commercial real estate brokers. As a result, it is possible to manage the full lifecycle of a deal from start to finish in the same interface.</p>

Top 5 Commercial Real Estate CRMs

<h2>Have a Strong Social Presence</h2>
<p>As a commercial real estate professional, you have to stay connected and develop a dialogue with both your current and potential network. And social networking sites are great platforms to increase your brand awareness and expand your professional network. At the very least, you should start building your presence on Facebook, LinkedIn, Twitter, and Instagram. When developing your content, be sure to vary your channels to keep things fresh and put yourself in front of more diverse groups of people, share industry content to establish yourself as a thought leader, and post consistently to stay active in your network.</p>
<h2>Utilize Client Data and Analytics</h2>
<p>Companies could use different analytical tools to generate insights and facilitate decision-making. Now more than ever, CRE companies need to capture and analyze high-frequency data to create a meaningful tenant experience. This could include data around how tenants use different amenities, and/or engagement and performance levels. Companies can analyze tenant engagement levels and behavior to understand preferences and provide a more customized experience. They can also use tenant data to predict lease renewals and devise appropriate strategies for tenant retention.</p>
<h2>Conduct Virtual Events</h2>
<p>Hosting a CRE networking event is a great opportunity to increase your exposure and build your commercial real estate network. Face-to-face time is crucial for staying in that top-of-mind position, even if all you&rsquo;re able to do is host a virtual event this year. Whether you are holding a live webinar or planning a more playful virtual party, hosting an event provides an opportunity to mix, mingle, and be personal with your audience while also leaving a lasting impression. People need a distraction right now and a virtual event is a great way to make a memorable impression.</p>
<h2>Take Advantage of Technology</h2>
<p>Companies could increase the value of their properties by deploying smart building design and maintenance capabilities and offering more relevant services to tenants and end-users. These services include using sensor technologies and predictive analytics to monitor facilities remotely and offer preemptive or usage-driven maintenance activities; or using smart building technologies and 3D visualizations to help landlords assess the operational readiness of physical spaces in real-time, implement more rigorous cleaning systems, and monitor HVAC systems.</p>

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